How to Master Modern Marketing

Our guest today is Justin Foster, cofounder of the branding firm Root + River, speaker, author, and TCL Faculty member. Justin tells us why leadership is integral to branding, why strategy and branding must be in alignment, and why telling stories is the best foundation for marketing. He also gives us the three steps to his “peanut butter and jelly” tactic.

All About the Brand

Today our guest is Rick Stott, CEO of Superior Farms, an American lamb company. Rick talks about the branding challenges that his company has faced, and how his team redeveloped the brand and messaging. He gives his thoughts on creating new products, leading employees through a brand change, and ideas to get them to buy into a new direction.

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