The approach in Optimizing Strategy for Results is unique in several ways. The book provides a simple, systematic, and structured approach to strategy. This approach is divided into three parts — preparing, creating, and optimizing strategy — and has seven stages. But this model is also dynamic at its core. Meaning that one can move back and forth between stages depending on the situation. Communication among stakeholders is emphasized throughout the process. The dynamism is critical in turbulent environments that are characterized by vulnerability, uncertainty, complexity, or ambiguity (VUCA). 

Optimizing Strategy for Results also puts people upfront and at the center of the strategy. It points out that people need to be placed in the strategy stages where their talents, skills, and passions are most suited. The book provides the list of skills that are most contextually useful in each of the stages. At the same time, the people focus helps to develop deep partnerships between the organization and its customers, suppliers, and strategic partners. 

The book draws on ideas that are often missed by other authors. These include people first, innovation, axiology (value theory), and emotional intelligence. We are convinced that these ideas have differentiated the book from other books in the market as it provides a wider view of “Business as a living organism.” 

Finally, the book provides a practical approach to strategy that can be very empowering to the practitioners. It provides tools, canvasses, and examples that practitioners can use at all the stages. The practical nature of the book is informed by the authors’ combined total of close to 100 years of experience in learning how to develop and execute strategy as contributors, functional leaders, executives, or facilitators.

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