Dr. Evans Baiya, allBusiness.com, September 2020

Major world events create disruption, and COVID-19 is no different. Many industries are experiencing disruptions—in the way they do business, in the sustainability of their systems, and in the engagement of their customers.

It is estimated more than 100,000 businesses that were inactive or barely active during the pandemic will close permanently. Even some large iconic brands have announced their intention to close or have filed for bankruptcy protection due to low demand for their offerings. What happens when the demand for your offering is diminished? What should you do? Here are four actions to take. Read more.