By Justin Foster, Fast Company, July 2015

Young leaders (35 and under) possess self-confidence, drive, and creative thinking. Yet they often struggle with how to present themselves as leaders when working with leaders from older generations. Regardless of age, it’s important to cultivate what I call your Leadership Brand. It is a blend of self-worth, talent, value, and perception that is unique to each person, regardless of role or title.

Recognizing and building your Leadership Brand is a critical part of success in leadership. A strong brand will make you a memorable and effective leader. Here are six ways to do it.Read more.