Customer Focus

Definition: A commitment to customer satisfaction.

Customer focus is the ability to consistently build long-term relationships based on the delivery of a service, product or value. Plainly said, customers define value. A successful leader has a deep understanding of the customer’s needs. The essence of customer focus is building a relationship with your customers that they would like to continue. In this section, you’ll learn techniques for building high-trust relationships, focusing on a combination of character and competence.

Join our community to learn more about customer focus skills, and to access resources and activities to help you along the way. 

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How to Make Your Customer Interactions More Effective

By Dr. Evans Baiya • 2 min read

So much has changed because of COVID-19, including the needs of your current and potential customers.

Let Customers Help You Innovate During COVID

By Dr. Evans Baiya

In this article, we’ll look at three ways to engage customers and create products they want to buy right now.

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Four Ways to Innovate Right Now

By Dr. Evans Baiya • 5 min read

While the pandemic has been difficult for all us economically, as business owners, we never run out of opportunities.

Validate Your Pivot with Innovation

By Dr. Evans Baiya • 5 min read

When planning or navigating a pivot, how do you know if you are pivoting in the right direction? Answer simple questions to validate your pivot and execute on f

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Navigate the Storm Using Innovation and the Talents of Your Team

By Tanja Yardley • 5 min read

I have a bias to confess to. The phrase “we are in this boat together” sparks an almost irrational irritability.

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Four No-fail Selling Techniques

By Holly Mitchell • 3 min read

Early in my sales career, I landed a golden opportunity with a high-end customer who had already identified she needed what I had to offer.

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The Key to Increasing Sales—Behavioral Selling

By Whit Mitchell • 3 min read

“Any salesperson who is not selling behaviorally is, at best, only 25-50% effective.” I heard this quote during a seminar given by Judy Suiter.

Identifying Your Ideal Customer (Customer Focus Ep. 3)

• 16 min

In this the final episode of the Customer Focus series, host Dale Dixon and executive advisor Ron Price talk about understanding your ideal customer.

A Commitment to Customer Satisfaction (Customer Focus Ep. 2)

• 21 min

Continuing their discussion of customer focus, host Dale Dixon and executive advisor Ron Price talk about customer perception, the noise that gets in the way of customer focus, and how customer connection can be a business differentiator.

Is the Customer Always Right? (Customer Focus Ep. 1)

• 19 min

Host Dale Dixon and Executive Advisor Ron Price discuss Customer Focus and why he classifies it as a leadership skill instead of a frontline skill.

How to Create a Focused Brand

• 16 min

Today our guest is Justin Foster, who is an Austin-based brand strategist and the cofounder of Root + River. Justin tells us how growing up on a ranch shaped his business life, and why creating a focused brand is the best way to grow your company.

A Roadmap for Customer Focus

• 1 min

This week we talk with Greg Mayes, financial advisor and owner of Mayes Financial, about his special brand of customer focus.