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In this the final episode of the Customer Focus series, host Dale Dixon and executive advisor Ron Price talk about understanding your ideal customer. Ron unpacks the Drucker Five, his three tips for defining your ideal customer, and ideas to align your business model with your customer. He also tells us when it makes sense to say no to a customer.

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By Andy Johnson

This year we witnessed the second NBA championship in the last three years for the Golden State Warriors. In many ways, this is not surprising when simply looking at the current team roster. The team was already a who’s who of elite superstars. With the addition of Kevin Durant this season, many expected the outcome that is now franchise history, another championship. This was another instance of a so-called “dream team.” Would the Warriors, with their existing cast of superstars, be able...

In this short video, TCL Faculty Member, Wade Johnson gives you tools to get the results you want from Negotiation and reasons that this skill is critical to succeed as a leader.

Continuing their discussion of customer focus, host Dale Dixon and executive advisor Ron Price talk about customer perception, the noise that gets in the way of customer focus, and how customer connection can be a business differentiator. Ron discusses the Kano customer satisfaction model, and the three levels of customer focus. He tells us how personal touch is possible regardless of the number of customers a company has, and how to see the world through the customers' eyes. He gives questions to understand the customer experience, and ideas to make customers your best brand ambassadors.

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Price Associates has expanded the reach of its comprehensive leadership development program, The Complete Leader, into two new countries this year, certifying program facilitators and launching leadership cohorts in both Dublin, Ireland and Toronto, Canada.

This move comes in addition to its current programs running in cities across the U.S., and those beginning soon in Turkey, Brazil and South Africa. The company also certified 21 new program facilitators in 2017.

“It’s incredibly rewarding to see the...

In this short video, The Complete Leader faculty and executive advisor, Lisa Aldisert discusses the importance of written communication for today's leader and tips for mastering this skill set.

Host Dale Dixon and Executive Advisor Ron Price discuss Customer Focus and why he classifies it as a leadership skill instead of a frontline skill. Ron defines the two types of customers, breaks down the SIPOC Model, and gives tips for enhancing customer focus every day. He also gives examples of industries that have used customer focus to enhance business, and one industry that is not excelling at customer focus. Join us next week for a continuation of our discussion on Customer Focus.

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Price Associates conducted its second Applied Axiology-TriMetrix HDTM Certification Course the week of August 28-September 1, 2017.  

Business leaders and executive advisors from across the globe attended the 5-day training, completing over 40 hours of study, testing and certification work. Price Associates’ own Dr. Bobby Sanchez, Dr. Francis Eberle, and Lori NcNeill received certification during the course. 

Applied Axiology provides a deeper understanding of the academic foundations...

In this short video, Chief of Staff for Price Associates Dr. Bobby Sanchez discusses the leadership competency, Flexibility. He talks about ways for organizations to build their capacity of flexibility and how to promote this leadership skill within your team.

Host Dale Dixon and Business Advisor Ron Price dive into the leadership competency of Employee Development & Coaching. Ron tell us the four skills that a leader needs to excel at Developing & Coaching, why your should focus most of your time on strengths, and how you might be limiting your employees without knowing it. He shares the ideal ratio for positive to corrective feedback, and gives tips for giving feedback that employees will embrace. Write to [email protected] to receive Ron's 7 Questions for Employee Coaching.

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